Improve brand awareness
- Regular use can produce a wide audience in very little time
- Presence across various platforms ensures a larger reach
Cost effective
- Creating and setting up an account is free for almost all social media platforms (free advertising!!)
- This allows a bigger budget for other marketing and advertising
Increase website traffic
- Sharing content from your company website on social media platforms gives users a reason to click on to your website and read more
- The more traffic you can direct to your website, the higher your conversion opportunities will be
Analyse competitors
- Their strategy will be obvious from the types of content they produce and how effective their methods are by viewing their user engagement and page follows/likes
- Gauge what customers want/need from their interaction with competitors and provide this
Enhanced SEO rankings
- Social media enhances search engine results and increases the validity of your brand
- This can put you above the competition in a search result (most customers will go for the highest ranking result)
Engage with customers and learn about their needs
- Communication and engagement with customers is one of the best ways to win their attention, display your company’s products/messages and increase conversion rates
- Allows you to establish your brand with no difficulty
- Direct responses to customer comments is appreciated more than automated replies and will encourage future engagement
Improve customer loyalty
- Being easy to find on social media allows customers to directly connect with you
- This makes it more probable to retain customers and build loyalty